Giant Media today announced the appointment of digital media industry veteran Bruce Budkofsky as VP of Partnerships. Budkofsky brings more than 20-years of experience to Giant Media and its recently launched transparent YouTube pre-buy planning tool, VuePlanner.
In his new role, Budkofsky will lead efforts to partner VuePlanner with brands and agencies advertising on YouTube. VuePlanner enables media planners to transparently plan beyond the channel level, down to the video URL level, selecting individual YouTube videos before the campaign is bought and delivered. VuePlanner allows buyers to hand-curate contextually relevant and brand suitable white-list YouTube segments that are scored using proprietary 1st-party data that incorporates engagement, scale, sentiment and relevance.
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“Bruce’s digital media experience is second to none,” said John Cobb, CEO of Giant Media. “He brings tremendous data-driven marketing expertise to Giant Media, which will play a pivotal role in the adoption of VuePlanner for brands and agencies to drive more effective video advertising on YouTube.”
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During his career, Budkofsky has specialized in hiring teams, leading go-to-market strategy, opening doors and breaking new business. He has a diverse background that includes TV, desktop, mobile and programmatic ad sales, as well as martech SaaS platforms including data management, video ad serving, SSPs and DSPs. Budkofsky joins Giant Media from Sonobi where he served as VP of the advertising technology developer’s Buyer Suite. Previously, Budkofsky held senior executive digital media leadership positions at Vindico, Dominion Enterprises, Lotame and Fandango. He began his career as one of The Weather Channel’s first digital account executives for Weather.com.
“Today, digital video is where advertisers are experiencing the best opportunity to engage with their consumers. However, there are challenges, especially as it relates to relevant content and brand suitability, and VuePlanner delivers both,” said Budkofsky. “Giant Media is an established and proven leader in the digital video space. While VuePlanner has been used as a managed-service behind the scenes since 2012, we’ve just begun bringing the groundbreaking VuePlanner technology to market, which represents an exciting and massive opportunity for brands and agencies to navigate YouTube.”
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