Gartner Named Yieldigo a Representative Vendor In 2021 Gartner Market Guide
Recently, independent analyst group Gartner Inc. released its annual report Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications and mentioned Yieldigo among the recommended vendors that support retailers in reaching overall KPIs with smart and cloud based pricing optimization software by leveraging AI, machine learning and big data.
“We’ve been experiencing great demand from retailers prior to covid. With the covid driven dynamics in the retail industry, it’s simply even much more. As retailers‘ sales accelerated across multiple selling channels, pressure in the retail including the pricing departments has increased. Consumers have never been in such a great center of all retailers‘ operation – this trend is massively accelerating now, we’ve never seen it before! On top of that, different working habits in retail organizations are being adopted.
Professional pricing managers just need one place, one point of truth, to coordinate their whole pricing landscape. A place where they can react quickly and combine their experience with real-time data driven insights. A place where they can run their pricing-strategy simulations, price calculations, or targeted promotions,“ says David Klečka, the CEO of Yieldigo. “We are very proud to be named among recommended vendors and it gives us the true support in our mission towards serving our clients.”
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Under the ever-existing enormous retailing complexity, the recent trend in boosting digital channels in parallel with the traditional commerce in the pandemic times brings the new demand for greater controllability, accuracy, transparency and consistency across the channels. While hiring more pricing experts with increasing complexity not only would cost retailers fortune, at the same time it doesn’t support any of the intentions listed above. Delegating the increased pricing operations to a software while keeping the strategic focus is the future trend.
After retailers appreciated Yieldigo next-gen Promotional Advisor module launched in 2020, Yieldigo now brings brand new Markdown/Sellout pricing optimization to its platform to satisfy increasing demand from its retailing clients.
Customers of Yieldigo come mostly from the large international retail chains, supermarkets and FMCG retailers, across the regions in EU markets and Russia.
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