SalesTech Star

Furtuna Skin Doubles Its Subscriber Base and Subscription Revenue with Ordergroove

The celeb-loved skincare brand capitalized on its rising popularity by migrating to Ordergroove to deliver an improved subscriber experience, resulting in a 100% increase in subscription revenue.

Ordergroove, the leader in subscription solutions for retailers and direct-to-consumer brands, and Furtuna Skin, the luxury Italian skincare brand committed to regenerative beauty, today released a case study detailing how Furtuna Skin increased its subscriber base by 103%, lowered its subscriber churn by 50% and doubled its subscription revenue after migrating to Ordergroove’s market-leading subscription solution.

Launched in late 2019, Furtuna Skin quickly amassed awards and a loyal following that includes A-list celebrities. However, the brand’s notoriety didn’t translate into subscribers. “We hit an inflection point where we knew we needed to make significant changes to our subscriptions to capitalize on the goodwill we earned,” said Chrissie Jemison, vice president of digital at Furtuna Skin. “Ordergroove was the perfect platform to create a luxury experience that attracts and keeps subscribers.”

Furtuna Skin selected Ordergroove to power its subscriptions because of Ordergroove’s superior subscription enrollment capabilities, which made it easy for the skincare brand to create a prominent enrollment experience. After migrating, Furtuna Skin’s subscriber base grew 103% in three months.

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Another vital component of Furtuna Skin’s decision to migrate subscription platforms was Ordergroove’s full integration with the beauty brand’s e-commerce loyalty solution. Before Ordergroove, Furtuna Skin’s subscribers couldn’t redeem loyalty incentives. Now loyalty awards are automatically applied to subscribers’ orders, which has contributed to a 50% decrease in subscriber churn.

Prior to launching subscriptions with Ordergroove, Furtuna Skin’s e-commerce team was flooded with subscription-related support tickets from customers who struggled to manage their recurring orders. With Ordergroove, Furtuna Skin shoppers can now swap products, skip an upcoming order, or pause their subscription, all in their subscriber portal. After migrating to Ordergroove, Furtuna Skin’s subscription support tickets dropped by 50%.

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“As a company, we believe that subscriptions are the best way to grow a business, and nowhere is that easier to see than with Furtuna Skin,” said Greg Alvo, CEO and founder of Ordergroove. “Their rapid growth is the perfect example of what can happen when a brand with exceptional products partners with the right subscription platform to scale.”

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