Forging MarTech with Big Data: Salesforce Eyes Tableau’s Big Data Expertise with $15.7 Billion Deal

By Sudipto Ghosh On Jun 11, 2019

Forging MarTech with Big Data: Salesforce Eyes Tableau’s Big Data Expertise with $15.7 Billion Deal

Last month, we saw MarTech leader, Salesforce announce some key product developments in Pardot and Salesforce Einstein. Then, it followed it up with a Blockchain initiative. We had predicted that Salesforce is not far from making a dash into Big Data marketplace, cracking a whip on the clutter caused in an over-crowded CRM and Cloud market already. Today, our MarTech Big Data drill predictions came true as Salesforce announced a definitive agreement to acquire Big Data and Customer Intelligence software provider, Tableau for a mammoth $15.7 billion!

Last week, Google had announced acquiring another data visualization and BI platform Looker for another multi-billion dollar deal.

Salesforce + Tableau: Big Data in MarTech will Cure the Existing Deficiencies in CRM and Data Analytics

In their official press release, the Chairman of Co-Founder of the MarTech leader Salesforce, Marc Benioff, said, “We are bringing together the world’s #1 CRM with the #1 analytics platform. Tableau helps people see and understand data, and Salesforce helps people engage and understand customers. It’s truly the best of both worlds for our customers–bringing together two critical platforms that every customer needs to understand their world. I’m thrilled to welcome Adam and his team to Salesforce.”

Earlier, Tableau CEO and President, Adam Selipsky also took to his official blog page to announce the biggest martech acquisition to customers, technology partners and competitors. Adam wrote about his journey since 2003 and how his self-service analytics company has grown to become the most powerful Analytics Community in the world.

Adam wrote, “Today, we are embarking on a new chapter that will dramatically accelerate our ability to achieve that mission. We are incredibly excited to announce that we have entered into a definitive deal for Tableau to be acquired by Salesforce in one of the most historic combinations in the history of the software industry.”

AI, Blockchain and Big Data: A Complete MarTech Powerhouse under One Roof

Recently, IBM announced that it will be refurbishing their Marketing and Commerce Cloud offering. As on May 2019, Centerbridge will acquire IBM’s marketing platform and commerce software offerings. That opened up a certain opportunity for Salesforce to take the race ahead in IBM Marketing’s retirement from MarTech and CX ecosystem. Today, with Customer 360, only Salesforce can provide companies with a complete, intelligent view of their customers across every touchpoint—sales, service, marketing, commerce and more. Salesforce pioneered AI for CRM with Salesforce Einstein, and today delivers AI-powered analytics for sales and marketing.

With Tableau and Einstein together, Salesforce will deliver the most intelligent and intuitive analytics and visualization platform for every department and every user at any company. Tableau will make both Customer 360 and Salesforce’s analytics capabilities stronger than ever, and enable the company to reach a much broader set of customers and users.

Clear Roadmap for Big Data in MarTech: Tableau to Scale and Further Its Mission as Part of Salesforce

Tableau pioneered self-service analytics with an intuitive analytics platform that empowers people of any skill level to work with data. More than 86,000 organizations around the world, such as Charles Schwab, Verizon, Schneider Electric, Southwest and Netflix, rely on Tableau to help them see and understand data.

As part of Salesforce, Tableau will be positioned to scale and further its mission to help people see and understand data. Following the acquisition close, Tableau will operate independently under the Tableau brand, driving forward a continued focus on its mission, customers and community. As part of the world’s #1 CRM company, Tableau will remain headquartered in Seattle, Wash. and will continue to be led by CEO Adam Selipsky and the current leadership team.

Taking a Stance with a Shared Commitment to Empowering Communities

Salesforce and Tableau share a deep commitment to empowering their communities, enabling people of every skill level to transform their businesses, their careers, and their lives through technology. Salesforce has a growing community of more than 1.4 million Trailblazers, and the Tableau Community consists of more than 1 million passionate data enthusiasts.Together, the two communities will represent the largest group of digital business experts in the world—millions of people understanding and transforming the world through data.

Tableau’s Adam signed off by stating, “Our mission remains the same. We have much work left to do to help people see and understand data – and to make the world a better place in the process. Now we will be able to dramatically accelerate our ability to pursue that mission and become the defining company that ushers in the era of analytics ubiquity: Accelerated Ubiquity! I am more excited than ever about the adventure ahead and hope all of you will be too.”

We wish grand success to Salesforce’s latest member in the family, Tableau, in forging ahead with new zeal and enthusiasm in the ever-evolving Enterprise Technology landscape.