First Insight Announces New Analytics Solutions with Increased Automation and Integration

First Insight, the world’s leading technology company transforming how companies make product investment, pricing and marketing decisions, announced expanded capabilities of its Voice of Customer Analytics platform – InsightCONNECT API, Digital Line Reviews, and Risky Product Alerts. The new enhancements build on First Insight’s industry-leading, enterprise-grade digital product testing solution to enable automation of processes and full integration into pricing and planning solutions. The platform enhancements also deliver scalable key benefits to streamline workflows and increase financial returns.

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“Screen-sharing the First Insight results made our first-ever remote line review the best, most productive line review meeting we have ever had”

“First Insight works with hundreds of companies in different product categories across the globe, and through our work we’ve developed an understanding of what key benefits can be leveraged to reduce friction and streamline workflow to deliver significant and measurable results,” said Greg Petro, CEO of First Insight. “As companies emerge from the COVID-19 crisis, removing process pinch points and increasing speed and efficiency are more important than ever. First Insight created the space of Voice of the Customer-driven digital product testing and we remain the market leader. First Insight will continue to upgrade and enhance our solution to offer critical data analytics, decision support, and integration capabilities.”

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First Insight’s new solution capabilities include:

Integration with Product Development and Enterprise Systems. First Insight is the only Voice of Customer Analytics solution that seamlessly integrates with a company’s complete digital ecosystem of solutions – from CAD and PLM systems to Business Intelligence, Pricing, and Planning platforms. With the launch of InsightCONNECT advanced application programming interface (API), large and small enterprises alike, whether they are testing hundreds or tens of thousands of items, can now automate their insight setup and results access to achieve a more scalable process with a more streamlined workflow. The InsightSUITE platform can now reduce nearly all friction points in executing an insight, empowering executives, decision makers, and users to reach better decisions faster for improved financial results with less work.

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