Engage3’s Omnichannel Intelligence monitors and improves brand performance
Engage3 powered by Dexi, which helps retailers and brands profitably grow revenue and drive store trips by tracking and optimizing their Price Image, announced the launch of their Omnichannel Intelligence module targeted at brands. The new Omnichannel Intelligence module will be a part of the award-winning Engage3 Price Image Management suite.
The Engage3 Omnichannel Intelligence module combines the world’s most complete and accurate omnichannel data, robust Machine Learning-powered item linking, comprehensive competitive intelligence reporting, and Price Image elasticity models to help brands monitor and improve omnichannel performance. Brands are empowered to monitor the in-store and digital shelf, track share of search, review location-based analytics, quantify image and e-commerce compliance, and measure consumer sentiment.
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Unlike legacy intelligence solutions, the Engage3 Omnichannel Intelligence module is powered by 5 complementary data sources and leverages advanced automated digital data capture technology that removes data gaps and gives complete up-to-the-minute visibility into brand execution and category performance both in-store and online. Engage3’s ML-powered product linking cleanses and harmonizes all the collected data to provide brands with contextualized visibility across all their competitors’ offerings. A comprehensive reporting platform helps brands visualize where they are winning and losing on a moment-by-moment basis and instantly react to competitors, answer all of their omnichannel execution questions, and determine the optimal price execution using Price Image elasticity models.
“For many years, brands have had to rely on inadequate legacy digital shelf solutions that were plagued with data gaps, data quality issues, and failure to scale,” said Edris Bemanian, Engage3 CEO. “The Engage3 Omnichannel Intelligence module provides brands with comprehensive brand execution tracking across both online and in-store, combining state-of-the-art automated data capture technology, deep industry experience, and global support, to help ensure proper execution. Our Omnichannel Intelligence module is proven to help brands increase sales, lower data costs, strengthen brand loyalty, and win market share.”
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Dozens of leading brands across Fast Moving Consumer Goods, Toys, Electronics, Adult Beverages, and more are already leveraging the Engage3 Price Image Management suite. Brands leveraging the Engage3 Omnichannel Intelligence platform typically see a 2-3% increase in sales and a 40% reduction in data acquisition costs. A leading electronics brand has already increased its competitive visibility by 10x while improving data and decision quality.
“Engage3 gives us everything we need to execute our omnichannel strategy, said the brand’s eCommerce Lead. “It’s the single source of truth that tells us how we’re doing, what our competitors are doing, and what we need to do to keep winning.”
