eGifter has launched the next generation of its Merchandise Returns API
eGifter, the leading gift card technology company, has launched the next generation of its Merchandise Returns API™ to empower merchants to use their gift card program as branded digital currency to issue digital store credit to customers instantly.
With the eGifter Merchandise Returns API, merchants can easily automate their returns process, recapturing revenue and reducing costs while delighting customers with the convenience and flexibility of digital gift cards. This innovative solution also helps to reduce waste by offering a “green” alternative to traditional returns methods such as paper checks or physical store credits issues at the point of sale or sent by mail.
The new generation offers more integration options, supporting both online and in-store returns. “We’re thrilled to offer retailers and merchants this cutting-edge solution to streamline their returns process and enhance the customer experience,” said Tracey Klein, SVP at eGifter. “Our Merchandise Returns API is easy to integrate, secure, and offers rapid time to market for merchants.”
The National Retail Federation estimates that last year 16.5% of purchases were returned, at a cost of $816 billion to retailers. Converting returns to merchandise credits issued instantly as digital gift cards enables retailers to improve customer satisfaction and build brand loyalty.
“The eGifter Merchandise Returns API™ is a game-changer for merchants looking to convert returns into a customer engagement opportunity” said Klein. “We’re confident this innovative solution will drive improved customer satisfaction and, ultimately, revenue.”
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