E-Commerce Market Trend: 2024 Marks the Year of Personalized-to-Consumer (P2C) for Retailers, Capitalizing on a Market that is Expected to Reach $53 Billion by 2030
One World Direct seizes on the P2C movement by expanding its services to meet the demand for personalized products
Retail and e-commerce brands are embracing the growing opportunities of personalized-to-consumer (P2C) across an increasingly broad range of products as part of an elevated digital shopping experience. Supporting the wave of retailers and e-commerce businesses jumping on the personalization trend, One World Direct (OWD), a leading provider of comprehensive e-commerce, personalization and fulfillment solutions, today debuts its P2C fulfillment service to bring added value to retailers, generating an additional revenue stream and creating customer stickiness.
“Personalization isn’t just important, it’s a crucial differentiator for e-commerce businesses that seek to build brand loyalty and increase revenue. Consumers are demanding personalization at every phase of the shopping and buying experience. We are filling the void from the shopping cart to the unboxing experience.”
A growing number of e-commerce companies, both large and small, are looking for ways to differentiate themselves by embracing personalization to create a seamless, high-touch, premium customer experience. From Williams Sonoma and Pottery Barn’s monogrammed gifts, to hyper-personalized engravable Stanley Cups, to custom embroidered pet portrait sweatshirts. OWD is taking part in this P2C movement, a natural progression of e-commerce personalization, by enabling e-commerce companies to offer product customization to their customers.
Recent data shows that 62% of consumers expect brands to do a better job of personalization. This is proven because 70% of consumers spend more with brands with optimal personalization. P2C, or personalized products sent directly to consumers, has become a booming market that is expected to surpass $53 billion by 2030 with a compound annual growth rate of 9.69% from 2023 to 2030, according to Verified Market Research.
“Personalization drives customer satisfaction and engagement for the e-commerce company, creating repeat business,” said Thomas Unterseher, Co-Founder and CEO of One World Direct. “Personalization isn’t just important, it’s a crucial differentiator for e-commerce businesses that seek to build brand loyalty and increase revenue. Consumers are demanding personalization at every phase of the shopping and buying experience. We are filling the void from the shopping cart to the unboxing experience.”
OWD partners with its clients to find the best way to personalize their products, a real value-added approach that is not simply a plug-and-play, one-size-fits-all. OWD’s fulfillment services include embroidery, laser etching and direct-to-object printing, along with personalized greeting cards, box inserts and gift wrapping. This is all done in a state-of-the-art P2C lab inside the fulfillment centers so everything is done in-house, creating an automated, seamless fulfillment process.
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“COVID changed retail forever and drew consumers into buying online, increasing e-commerce competition. Brands can now outmaneuver their larger competitors with an elevated personalized customer experience. People want the convenience of shipping a unique gift, adding a personalized greeting card and having it custom-wrapped. This is a win-win for the retailer because it builds brand loyalty, improves customer experience and adds revenue,” continued Unterseher.
OWD helps companies interested in creating an additional revenue stream through P2C, as well as companies currently offering product personalization in-house that can’t effectively scale. OWD’s P2C fulfillment service provides any e-commerce business that doesn’t have the equipment, workforce, or experience to manage the entire P2C fulfillment process.
