Cultural Misalignment and Poor Vendor Advice Among Top Reasons for Digital Transformation Derailment, IFS Study Finds
As digital transformation spend is increasing around the world, businesses look for technology vendors whose ethics (29 percent) and culture (23 percent) align with their own. Interestingly, these considerations trump innovation in the ranking of desirable traits, demonstrating that having a similar cultural view of the world is playing a larger role in the selection process.
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The top two vendor traits selected were specialist industry expertise (32 percent) and long-term solutions (30 percent). This is unsurprising, considering poor advice from vendors tops the list of why digital transformation projects fail at 37 percent, according to a research study from global enterprise applications company IFS.
Combined with poor vendor advice, technology selection teams, especially among businesses with revenues around the one-billion-dollar mark, are also being pressured by senior management to select well-known vendors even when they are a poor fit for the company’s actual needs.
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Despite the uncertainties caused by the COVID-19 pandemic, a majority of companies are planning to increase their digital transformation spend, according to study findings earlier this year. With more businesses investing, with the aim of driving revenue post pandemic, the cost of failure is high and it’s becoming even more important to get investment right.
A resounding 48 percent of respondents at companies with revenues between 850-950 million US$ stated that they had been forced by senior management or the board of directors to use a well-known vendor that was a poor technological fit.
“The fact that a non-tangible such as ethics is ranked among the top three vendor traits is inextricably linked to the fact that poor advice from vendors was rated as the top reason for failure,” IFS Chief Customer Officer Michael Ouissi said. “Companies investing in technology should expect their vendors to adhere to sound sales and marketing practices based squarely in actual customer value.”
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