Corporate Ink, an integrated agency that partners with clients to increase awareness, demand and growth, is embarking on its next generation with new leadership. The firm – which was founded by entrepreneur Amy Bermar and celebrates 30 years in business this year – has been acquired by long-time employee and marketing strategist Greg Hakim, formerly the agency’s vice president.
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“Our vision is to build a new kind of agency that’s 100-percent focused on people, impact and accountability,” said Hakim, Corporate Ink’s new president and CEO. “The market requires agencies to think beyond traditional KPIs and make a real impact. Success requires the best team, talent and approach. Our philosophy is simple: invest in our people and they will invest in our clients. The value and results always follow.”
Corporate Ink has successfully partnered with leading B2B brands for 30 years, with deep and proven experience in emerging tech, data and analytics, supply chain, procurement, manufacturing, robotics and customer experience.
“Our partnership with Corporate Ink is one of the most valuable and strategic marketing investments we make. The team has successfully increased our market awareness, engagement and demand, and helped us think more strategically about our content and digital marketing investments,” said David Trachtenberg, chief marketing officer, Workforce Logiq. “We’re excited to see the agency build on what’s working, evolve in new ways, and add even more value for us and their other clients.”
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Bermar founded the agency after a decade as a reporter, and that training helped form Corporate Ink’s existing cultural foundation: a strategic approach to business, melded with insightful analysis and a commitment to impact, value and measurable results. Bermar will continue to consult with Corporate Ink and its clients.
“We have created vibrant new markets, driven acquisitions, mergers and exits,” said Bermar. “It’s been a phenomenal run, of learning, success and fun along the way. Specialized agencies like ours are frequent targets for acquisition; I’m thrilled to pass Corporate Ink along to our next generation of leaders. The team is well positioned to grow, create and deliver value.”
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