Findings from a recent national survey unveils strong consumer confidence in business cleanliness, with two-thirds of Americans (65%) saying businesses are cleaning enough.
The findings from the survey conducted for American Cleaning Institute (ACI) by Ipsos underscore shoppers’ confidence in not only the cleaning products and recommended protocols, but also their confidence in businesses to implement these protocols effectively within their workplace. The survey analyzed consumer perceptions of cleaning measures following an unprecedented decline in sales for many small businesses and retailers due to the coronavirus (COVID-19) pandemic.
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Ahead of the holiday shopping season, these survey results come at an important time for businesses and retailers as many consumers are deciding on doing their shopping in-store or online.
To help business across the country navigate a successful re-opening, the American Cleaning Institute rolled out new resources through the Healthy Returns program. Adapted from public health recommendations, the free online toolkit provides guidance and checklists containing easy to understand reminders on hygiene and cleaning that are crucial to keeping the workplace healthy and safe.
“As the country continues to grapple with the long-lasting impacts of the ongoing COVID-19 pandemic, we know how important this holiday shopping season is for many businesses,” said Melissa Hockstad, ACI President & CEO. “At ACI, we are committed to serving our business community and providing them with the tools and resources needed to both ensure safe operations and also reinforce confidence among employees and customers through effective cleaning measures.”
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