Expanded data capabilities empower connectivity service planning and customer prospecting in broader areas in Europe
Connectbase, The Industry Cloud for Connectivity, has expanded planning and prospecting capabilities for network operators looking to grow in the United Kingdom and Ireland. Building out this data capability in The Connected World platform extends even more value to users with detailed tenancy data correlated to in-depth location information.
Detailed tenant data in the platform enables network operators to identify, prioritize and manage new opportunities and prospects in the UK and Ireland with:
- Insights into buildings along network routes
- Detailed information on tenants in those buildings, such as company name, employee numbers, connection status, and competitive score
- Ability to query by company name or enterprise type within a region
- Data layer views including shareable routes, towers, and data centres
“We are excited to bring this additional data-driven capability to our users who want to expand in the UK and Ireland. The insights available through this enhancement will help our users be more competitive and efficient,” said Edison Smith, VP of Sales – Global at Connectbase. “This is a very competitive market with a lot of regional players, so this data will give users of The Connected World a leg up in their prospecting.”
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Examples of specific use cases for this enhanced capability include being able to help direct sales teams to identify new targets that are well-served by their network footprint, or determine where a customer’s business location intersects with a service provider’s network connectivity offering or identifying where network operators can prioritize and build new infrastructure based on business and tenant density. Overall, this reduces the need to consult multiple data sources and searches to identify and qualify business opportunities and can improve win rates for sales teams.
