Success underscores growth in the U.S. live selling market beyond the fashion category, powered by innovative technology platforms like CommentSold
CommentSold, the leading commercial live selling platform in the U.S. with $3.5B+ in lifetime GMV, announced a significant milestone by MJ Home, a home decor small business that embraced live selling with CommentSold in 2018. MJ Home recently crossed $10M in lifetime live selling GMV, highlighting the potential that live selling has to drive sales growth across all product categories.
“CommentSold has helped my business reach more people, making shopping a much more personal experience and growing my sales tremendously.”
MJ Home differentiates itself from other home decor retailers by focusing on adding a personalized touch to its products. Kirstie Dooley, owner of MJ Home, hand pours her candles and offers monthly subscription boxes to drive customer loyalty and engagement. Live selling events have provided Kirstie a channel to connect with her shoppers, increase engagement and drive repeat purchases.
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“CommentSold has helped my business reach more people, making shopping a much more personal experience and growing my sales tremendously.” said Kirstie Dooley, owner of MJ Home.
“Most people associate live selling with Fast Fashion only. The success of home decor retailers like MJ Home highlights that retailers across product categories who pivot to live video selling can build more meaningful relationships and personal connections with customers. MJ Home has been able to stand out from the crowd and convince consumers that their products are worth buying,” said Josephine Wong, Head of Marketing & Operations at CommentSold.
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Research shows at least 47% of consumers want more live video content from the brands they support, and 67% of live stream event viewers become repeat purchasers. It’s clear that live selling is gaining momentum with small businesses like MJ Home leading the way. CommentSold is constantly innovating to provide retailers across the U.S. with the latest technology, support, and proven live selling strategies to grow and scale their presence.
