Comcast Spotlight Appoints Dawn Lee Williamson to Lead Ad Sales in the Southeast Region

Sales & MarketingNative & Programmatic Advertising

By STS News Desk On Dec 18, 2018

Comcast Spotlight Appoints Dawn Lee Williamson to Lead Ad Sales in the Southeast Region

Williamson Will Oversee Local, Regional and National Ad Sales for the Company in the Southeast, and Partner with Leadership to Drive Growth Through Innovative, Client-Centric Solutions, Offerings and Partnerships.

Comcast Spotlight, the advertising sales division of Comcast Cable, announced it has appointed Dawn Lee Williamson as Southeast region vice president. In this role, she oversees local, regional and national ad sales for the company in its Florida, Georgia and South Carolina markets.

“Dawn is a versatile and inspiring leader with an impressive background in cultivating strong, cohesive, high-performing teams and a deep appreciation for investing in workplace culture”

Williamson, who joined the company this month, will collaborate with leadership across Comcast Spotlight to drive growth through the creation of client-centric solutions, innovative sales and marketing initiatives and new industry partnerships. She is based in Miami, Fla. and reports to Comcast Spotlight Chief Revenue Officer Brendan Condon. She began her new role this month.

“Dawn is a versatile and inspiring leader with an impressive background in cultivating strong, cohesive, high-performing teams and a deep appreciation for investing in workplace culture,” Condon said. “We are excited to have Dawn join Comcast Spotlight and help drive the company’s holistic and innovative approach to ad sales, strategy and integrated marketing in the Southeast region.”

A two-time Cablefax “Most Influential Minority in Cable” honoree with more than 20 years of experience in the media industry, Williamson joins Comcast Spotlight from Vice Media, where she oversaw U.S. commercial activity – spanning strategy, commercial studio and operations – as senior vice president, head of U.S. advertising sales.

While at Vice Media, she spearheaded the creation of commercial strategies through custom client solutions and agency and media partnerships that drove Vice’s value proposition in the marketplace. Standout commercial opportunities Williamson and her team helped promote include Vice Video Everywhere, the development of globally relevant programs such as Humans of the Year and insights-driven platforms such as Vice Voices.

Prior to Vice Media, Williamson oversaw all commercial activity for BBC World News TV and BBC.com in the Americas. In 2017, Williamson led the North American team in achieving strong business results and helped launch BBC Design, a vertical dedicated to fashion, art and architecture and how technology influences each of those disciplines.

Williamson has also held leadership roles at Turner Broadcasting System in the U.S. and in Latin America. While at Turner, she led the creation of a local, regional and pan-regional strategy that delivered significant revenue growth across Brazil, Argentina, Colombia, Mexico, Venezuela and Peru, as well as the pan-regional market in Miami. At Cartoon Network, she spearheaded the ad sales strategy and helped launch Adult Swim.

Williamson is a board member with the International Advertising Association (IAA) and has served as an executive sponsor for diversity and inclusion initiatives while working at Vice Media and Turner Broadcasting.