ClearSale to Provide Live Insights on Brand Protection and Consumer Behavior
Innovative risk prevention solution provider brings new research-backed webinars in October.
Global business intelligence and risk prevention provider, ClearSale (www.clear.sale), has announced two new webinars to help ecommerce retailers better understand consumers and protect their businesses. Both webinars are based on ClearSale’s original research, providing deep insights that ecommerce companies and brands need as the busy holiday season approaches.
The first webinar, Unveiling Consumer Expectations for Online Shopping: Then and Now, will be held on October 18th. This presentation will provide a retrospective overview of insights from ClearSale’s popular and informative State of Consumer Attitudes on Ecommerce, Fraud, and CX reports. Using collected data from global consumers answering ClearSale’s annual survey, the webinar will outline key takeaways from recent reports, looking closely at how consumer attitudes toward shopping and ecommerce changed during the pandemic as well as what retailers can expect from consumer habits in the post-pandemic era.
A look back at the data shows crucial trends that brands need to consider, including:
- Ecommerce’s sharp increase: By the end of 2020, ecommerce shopping had increased by 60%. How does it look today?
- Accelerated adoption: Keeping up with consumer demand forced retailers to achieve five to seven years of ecommerce growth in just a matter of months. What’s next?
- Changes affecting industries unevenly: Some industries, like travel and electronics, have seen a boom from the shift to online shopping. Who else has benefited?
- Fraud and false declines: Consumers are twice as likely to experience false declines than fraud, causing them to abandon brands or complain on social media. What are the implications of false declines for a retailer?
Registration for the webinar is open now. Companies can also download the State of Consumer Attitudes on Ecommerce, Fraud, and CX 2022-2023 report from ClearSale’s site.
The second webinar offered by ClearSale in October will focus on the growing concern of brand fraud and protection. Businesses today are increasingly at risk of experiencing financial and reputational damage as a result of scams and breaches. In the October 31st webinar, Unmasking the Threat: Brand Impersonation in Ecommerce, ClearSale will help businesses better understand the risks their brands now face from cybercriminals, the impacts, and what can be done to reduce or prevent losses. Brands are at risk daily from these threats, including:
- Phishing: Modern cybercriminals are leveraging AI to help them create realistic and believable emails, fake websites, and other attack content, without the need for technical knowledge.
- Data leaks: Just in Brazil, businesses experienced the loss and exposure of more than 815 million sensitive data files in 2021 alone. U.S. losses were much higher.
- Ransomware-as-a-service: Just like many of our favorite apps, cybercriminals now offer Ransomware as a subscription service. It can take more than 300 days to identify and contain a ransomware attack.
Read More: SalesTechStar Interview with Chris Parker, VP of Sales at Customer.io
“To protect their business and their profits, organizations today need to have one eye on the future, and another on their systems,” said Rick Sunzeri, Director of Enterprise Accounts at ClearSale. “These webinars are intended to help them do just that, providing insights into what consumers expect so that retailers can meet demands, and offering key awareness information so that brands can protect their profits and their reputation.”
