Cencosud Renews DemandTec Price Optimization

Two-year renewal enables leading Latin American retailer to continue to craft shopper-centric prices in volatile markets

Cencosud Chile, one of the leading multi-brand retailers in Latin America, recently contracted a two-year renewal of its DemandTec Price Optimization subscription, extending a relationship that originated in 2016.

Read More : SalesTechStar Interview with Scott Lasica, Chief Sales Officer at Stream

The global pandemic has created economic and business uncertainty in markets worldwide, and Chile is no exception. Cencosud, which operates multiple retail entities, including supermarkets, home improvement stores, shopping centers, department stores, and financial services locations, was affected by multiple lockdowns of varying severity and duration in Chile. DemandTec and the Cencosud Chile Supermarket Division, which includes the Jumbo and Santa Isabel brands, worked closely together to successfully structure the renewal despite the market turmoil.

“We are pleased to extend our valued relationship with Cencosud Chile, which – like so many DemandTec customers – continues to invest in a long-term, collaborative working partnership with us,” said Cheryl Sullivan, President & General Manager of DemandTec by Acoustic. “We look forward to helping the company drive success with customer-focused prices that engage shoppers while delivering valuable business results.”

Read More : Three Ways to Measure Whether Sales and Marketing Teams are in Sync