Industry leaders collaborate to help address e-commerce pain points by enhancing supply chains with data-driven solutions
Cart.com, which enables brands to sell and fulfill everywhere, and FedEx Dataworks, a FedEx company focused on leveraging data to build smarter supply chains, announced a strategic alliance to enhance the e-commerce experience for merchants and consumers alike.
As more people continue to shop online, consumers are seeking greater confidence and simplicity in their e-commerce experiences, which increasingly feature overwhelming choices and inconsistent options, from shipping to returns. Brands and retailers are also struggling to deliver on customer expectations across the consumer journey—from navigating an effective omnichannel engagement strategy to reach their shoppers in a crowded market, to creating a seamless purchase, delivery and returns process that helps build loyalty and retain customers.
Read More: SalesTechStar Interview with Grayson Morris, Chief Executive Officer and Board Member at Performio
“Combining that with the powerful data insights from FedEx on the post-purchase experience will allow us to create unparalleled solutions that deliver consistency and confidence for merchants as they manage their business and engage with their customers while delivering a simple and reliable e-commerce journey for consumers.”
Together, Cart.com and FedEx Dataworks will leverage data and insights from their networks to create integrated solutions that help address some of today’s biggest e-commerce challenges:
- Optimized omnichannel experience to help merchants drive demand across channels and connect with consumers where they search and buy;
- Enhanced fulfillment insights to help merchants strategically store and source inventory and increase their agility and competitiveness in a crowded market;
- Frictionless returns management strategies to help merchants build a loyal, repeat customer base;
- More options to meet consumers’ delivery expectations, be it fast, affordable and/or lower emission delivery options;
- Enhanced shipping visibility so consumers know where their order is and have more precise information on when it will arrive.
Through this strategic alliance, Cart.com merchants will also have access to a network of consumers through ShopRunner, a members-only e-commerce platform and FedEx subsidiary that offers shoppers free two-day shipping, free returns and exclusive offers from participating retailers.
“Actionable data remains a competitive advantage. Cart.com’s Unified Analytics platform combines merchant data across marketing, storefront, fulfillment, marketplaces, product feeds and more to help them attract new customers, fulfill buyer demand and drive revenue,” said Omair Tariq, CEO and Co-Founder of Cart.com. “Combining that with the powerful data insights from FedEx on the post-purchase experience will allow us to create unparalleled solutions that deliver consistency and confidence for merchants as they manage their business and engage with their customers while delivering a simple and reliable e-commerce journey for consumers.”
“With the power of our digital and physical networks, we’re redefining what’s possible,” said Sriram Krishnasamy, CEO of FedEx Dataworks. “We’re developing new tools to help merchants make more informed supply chain decisions in alignment with their fulfillment plans, sustainability goals and consumer promises. Now, by combining the reach and depth of Cart.com and FedEx data and analytics, we plan to offer an integrated set of capabilities designed to help merchants deliver best-in-class e-commerce experiences from inspiration to delivery and returns.”
Read More: How to Drive Engagement and Fuel Sales with NFTs with These Best Practices in 2023
