Bluecore, the marketing technology company reimagining how the world’s fastest-growing retail brands transform casual shoppers into lifetime customers, announced that it has been recognized for the first time in The Forrester Wave™: Email Marketing Service Providers, Q2, 2020.
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“it processes the pantheon of retail data…in real time to: 1) trigger contextual messages; 2) customize the content, layout, and frequency of ongoing communications; and 3) create audiences and communications specific to an immediate business circumstance.”
For the report, Forrester evaluated 13 vendors, across 23 criteria, within three categories: Current Offering, Strategy and Market Presence. They were then grouped into four categories: Leaders, Strong Performers, Contenders and Challengers. Bluecore received the highest scores possible in the Artificial Intelligence and Innovation Roadmap criteria, and also the highest score possible in the Personalization and optimization criterion.
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Bluecore believes its inclusion in the report is indicative of the industry shift to modern marketing technology built for speed, agility and performance. The platform’s deep understanding of retail data, most uniquely, the ability to connect retailers’ robust product catalogs to shopper behavior, allows brands to power critical retail-specific outcomes such as repeat purchases, margin preservation, and product discovery. Through the automation of use-cases such as replenishment, price drop notifications, and discount preferences, more than 400 brands use Bluecore to drive superior performance that adapts to retail goals and shopper behavior.
According to the report, “…retailers who need to up their repeat purchases…will find that Bluecore can have them up and running in 45 days.” The report also states that Bluecore “… isn’t your typical email service provider” and that “it processes the pantheon of retail data…in real time to: 1) trigger contextual messages; 2) customize the content, layout, and frequency of ongoing communications; and 3) create audiences and communications specific to an immediate business circumstance.”
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