Bizzabo Study: Event Marketers See a 45% Increase In Attendee Engagement With Branded Event Apps
Study also finds event marketers experience a 50% upswing in event app adoption with fully-branded experiences
Bizzabo, the world’s leading end-to-end Event Success Platform, released an analysis examining event app adoption and impact, studying over 70 events across various industries, including Publishing, Computer Software, Insurance, and beyond. Ultimately, the study found that fully-branded, white-labeled event apps experience a 50 percent increase in adoption and that event marketers see a 45 percent increase in attendee engagement when using them — plus much more.
For the analysis, Bizzabo compared events first hosted in Bizzabo’s own third-party app to those same events that later used a fully-branded event app created via Bizzabo’s white-label event app solution, the Ultra Branded App. Bizzabo’s Ultra Branded App empowers event marketers with the tools they need to create a unified and engaging on-brand experience for all of their events with a white-label branding option. By turning their app into a fully-branded experience, event marketers are able to build an engaged event community, keep attendees up-to-date at all times and gather meaningful data to further personalize the attendee experience.
“From buying groceries to banking and shopping, we rely on apps for almost everything,” said Eran Ben-Shushan, CEO and Co-Founder of Bizzabo. “Because of this, our relationships with apps have become personal. We have come to expect app experiences that are customized to our needs and preferences. Apps for events are no exception. That is why we created our Ultra Branded Event App, to elevate the attendee experience by arming event marketers with a tool to turn their applications into fully-branded and personalized experiences.”
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According to Bizzabo’s deep dive, event marketers using a fully-branded app saw increased audience adoption by a rate of 50 percent. Audience engagement also increased by 45 percent.
“Our all-in-one platform addresses every event marketers’ needs, personalizing engagement so a 1,000 person event feels like 1,000 different experiences,” added Ben-Shushan. “This latest study further strengthens what we at Bizzabo already knew – it’s more important than ever for event marketers to be able to increase their brand awareness – and we’re happy to help make it possible,” concluded Ben-Shushan.
Bizzabo’s study revealed, with the use of white-label event apps, there was a 51 percent increase in optimized sponsorship ROI and that attendees’ networking opportunities through the app also went up by 84 percent.
“The amount of feedback that we received with the white label app was overwhelmingly positive,” said Dasha Sukovatitsyn, Operations Manager at Coindesk. “Across the board about everything; the agenda, the updates we have been making, speaker profiles, being able to communicate, and more.”
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The Bizzabo platform allows marketers to measure performance and ROI with end-to-end branded experiences for attendees to fully immerse themselves in their events. The company’s white-label event app solution enables event marketers to create a more personalized experience for attendees to engage with their brand, building an event community in order to form more meaningful connections.
“The fully-branded app looks very good,” said Gian Paolo Andreis, Head of Marketing at Ontario Centres of Excellence. “The fact that we can actually present our brand name and have our own imagery all throughout the attendee experience really helps us promote the app in an easy way.”
Trusted by over 10,000 live events worldwide, Bizzabo not only provides the software solution to create on-brand apps through the Bizzabo Ultra Branded App, but also the marketing expertise to optimize the app store appearance in order to reach maximum adoption rate.
