Enterprise Software Executive brings Product and International Marketing expertise to Billtrust’s team
Billtrust, the innovator and category leader in B2B accounts receivable automation, announced today the addition of Marcel Korst as Senior Vice President of Marketing. He will report directly to Billtrust’s President, Steven Pinado, and is responsible for leading the marketing team.
Korst previously was leading marketing at Mattersight where he built the category for personality-based software applications. Prior to that, he spent 13 years at Microsoft working in sales and marketing. During his last five years with the company he led marketing & public relations for the global customer service & support division. Korst began his career pioneering performance-based digital marketing for B2B SaaS applications at IBM.
“I am humbled to join Billtrust, already a leader in the category and look forward to support further global growth and deliver best-in class customer experiences” – Marcel Korst, SVP Marketing
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Korst will oversee and direct corporate and product marketing strategies, as well as contribute to global initiatives. He will be instrumental in delivering solutions to Billtrust’s customer base and prospective opportunities.
“We are thrilled for Marcel to join the Billtrust leadership team,” said Steven Pinado, Billtrust President. “We are even more excited to leverage his experience in building and leading an efficient marketing organization to increase market awareness of the value of AR automation and further demand for our solutions.”
Korst holds a master’s degree in Business Communications from Radboud University Nijmegen, The Netherlands and has attended a variety of executive education programs, including those at Northwestern University’s Kellogg School of Management and Rotterdam School of Management.
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