Award-Winning Video Programs Prove Virtual Sales and Marketing Can Still Be Personal
Vidyard’s Video in Business Awards celebrate the top marketers, sales professionals, and businesses who used video to transform their results in 2021
Vidyard, the video platform for business, today announced the winners of the 2021 Video in Business (VIB) Award. In its fifth year, the VIB awards recognize innovative businesses and sales professionals who are using video to transform the way they sell, market, and collaborate in an increasingly virtual world.
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“This year’s winners showcased the power of video to tell incredible stories, clearly explain complex ideas, and create human connections with remote customers and employees,” says Tyler Lessard, chief video strategist at Vidyard. “Most importantly, they demonstrated how to use video in creative new ways to stand out from the noise and generate better business results.”
This year’s program celebrated 12 winners across three main categories. The Video Mastery Awards recognize teams using video to reimagine how they market, sell, and collaborate in a digital-first world. The Video in Sales Awards celebrate B2B sales teams using personalized videos to transform the way they sell in a virtual world. The Video Marketing Awards recognize marketing teams using video in creative new ways to attract, engage, and convert more leads.
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The top honors at the 2021 VIB Awards went to the following businesses:
2021 Video Master: Splunk
Splunk, Inc., the data platform leader for security and observability, used video content and personalized videos to humanize its brand, generate demand, and modernize how they connect with key audiences. Splunk’s quirky, memorable, and downright hilarious Splunk T-Shirt Company videos have gained significant attention from potential customers and prospective employees. The Power of Splunk, one of the newest video series, uses engaging visuals and narrative storytelling to clearly explain the problems they solve. Splunk’s direct sales team also embraced personalized video messaging to deliver more human and impactful customer experiences.
“Video is such a powerful way to connect with audiences on an emotional level,” said Andy Mera, director of Media Studio and Brand Voice for Splunk. “The Splunk T-Shirt Company videos bring our unique brand to life in an aptly innovative way. Those who know us immediately recognize our voice—and those who don’t are definitely intrigued. Either way, we’re bringing attention to Splunk and we can follow that up with interest, desire, and action.” Finalists for the Video Master Award included FEED The Agency, which uses video messaging to generate 3x more sales opportunities, and Impact Networking, which makes video an integrated part of how they market, sell, and collaborate.
