Lauded for its pioneering technology and approach to online automotive retailing, Digital Motors recently received a 2021 AWA Award in the Digital Retailing category.
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“I’m pleased to recognize Digital Motors as a company bringing innovation to the modern dealer”
“I’m pleased to recognize Digital Motors as a company bringing innovation to the modern dealer,” said Brian Pasch, author and industry leader in automotive marketing strategies, online dealer education, and marketing analytics. “While some consider online auto retailing as still in its infancy, I believe most dealers would agree that they’re ready for online, as long as the platform supports their business model, instead of upending it. That’s where Digital Motors excels,” Brian explained as he presented the award.
“Consumers are already accustomed to buying virtually everything online, directly from their phone. Just because this differs from the traditional dealer model doesn’t mean it can’t be improved,” said Nicholas Stellman, COO of Digital Motors. “We’re honored to receive the prestigious AWA Award, validating our platform as empowering dealers to optimize their model, from anywhere, at any time.”
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Since inception, the AWAs have become a benchmark in the automotive industry for recognizing innovative products in digital retailing, marketing automation, sales process, dealer websites, online merchandising, fixed operations, social media, and more.
This year’s lineup of AWA winners included a number of exciting new products designed for auto dealers. In addition to creating new tools, the vendor community fully embraced the challenges which retailers faced during COVID, creating more products and services to allow consumers to complete most of the car buying process online.
Pasch recognizes the efforts of many deserving companies who stand out in their areas of expertise and have proven to be thought leaders and innovators this past year.
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