Audience Based Marketing Platform Kubient Joins Respected Advertising Association DPAA
Kubient, the next-gen cloud-based advertising infrastructure technology, announced that it’s joined DPAA, , the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital.
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Kubient offers a selection of tools for brands, agencies and publishers like the Associated Press, HYVE, and Beasley Media Group. Kubient’s solutions include its cloud-based programmatic open marketplace via its proprietary Kubient Audience Cloud; the Kubient RTB, a flexible marketplace infrastructure that enables rapid, real-time buying and Kubient’s DOOH tech selling of digital out-of-home advertising, as well as location based omnichannel retargeting. Kubient has taken the industry standard of programmatic one to one connections, and introduced real time bidding to enable screen owners the ability to auction their audience to the highest bidder – increasing the fill rates and value of screen inventories.
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“Kubient is an exciting, fast-growing company that will help accelerate the availability of DOOH inventory for omnichannel marketers, which in turn will help grow the entire DOOH category,” said Barry Frey, President & CEO, DPAA. “We are delighted to welcome them to our global community of members.”
“DPAA has been a strong advocate for the adoption of services like Kubient that offer programmatic technology in digital out-of-home, and we are proud to become part of their efforts in this area,” stated Kubient CEO, Peter Bordes. “DPAA has been integral in the research and advancement of our industry. This membership is a logical and important step in Kubient’s growth and development as we continue to bring solutions to efficiently use advertising to provide audience-based marketing.
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