Leading Global Customers Including Alaska Airlines, Starbucks, Gap INC, Planet Fitness, Moët Hennessy USA, and Wynn Las Vegas Now Have a Better, Faster, Smarter Way to Use Data to Serve Their Customers
Amperity, the leading Customer Data Management platform, announced the next iteration of its best-in-class solution to help brands connect and use data to power customer 360 initiatives across their organizations. With this new release, companies will gain a truly comprehensive and actionable customer view, helping them put customers at the center of everything they do, with the goal of understanding, engaging, and providing personalized experiences.
Through AI, the Amperity platform enables brands to unlock critical customer datasets that have historically been inaccessible and impossible to manage and unify, delivering a rich Customer 360 database complete with identities, attributes, and insights. Marketers, analysts, and customer experience specialists can then leverage their Customer 360 by directly building segments and delivering them downstream, or by using Amperity to hydrate any other tool with complete customer information. Amperity provides the highest quality customer views, improving marketing performance, fueling accurate insights, and unlocking new personalized customer experiences.
This new release gives platform users greater confidence in the accuracy of their data and a richer understanding of their customers. Enhancements to the new Amperity platform include a more intelligent data unification engine, increased speed and scalability, greater control within the segmentation experience, new ways to ingest and deliver data downstream, and greater transparency and insights.
“We built the platform to solve the chronic and pervasive data problem plaguing brands today,” said Chris Jones, Chief Product Officer of Amperity. “Companies have the building blocks for world-class customer experiences, but they fail to deliver because they lack true customer 360 views they can use across the business. To serve the customer, you can’t ignore key datasets or personalize in single channels. You need to bring together all your data — online and offline — and use it to understand and engage your customers as individuals, but effectively managing and unifying data from a variety of systems ends up being a Herculean task. We built Amperity to solve this problem in an entirely new way, leveraging AI and cloud infrastructure to turn data management on its head.”
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Building a Truly Comprehensive 360 Customer View
Amperity is the only platform that allows brands to build a truly complete customer profile that’s fast and easy to implement, and flexible as systems and use cases change. The platform ingests data raw in its native format, eliminating the need for data prep or transformation before entering the system, accelerating speed to value.
Leveraging Amperity’s proprietary AI-powered customer data engine, “Stitch” finds the hidden connections between records that would otherwise be impossible to resolve and unifies them at the individual level. The result is comprehensive 360 customer profiles that include identities, interactions, attributes, and transactions across point-of-sale, eCommerce, email, loyalty, mobile, and more — even when the source data is inconsistent and lacks linking keys across systems.The Amperity platform also introduces a new Customer 360 visualization solution that enables users to easily see and understand the details of their customer databases. This view showcases insights such as lifetime value, product affinity, loyalty status, and health metrics on the completeness of profile attributes across systems. This gives business stakeholders a richer understanding of the data they have available to them for segmentation and delivery downstream — a critical component to effectively using that data to serve the customer.
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Executing a Customer 360 Strategy
