mDesign Taps No-Code AI Data Analytics Platform to Ensure YoY Sales Growth Keeps Pace
Noogata, a global leader in no-code artificial intelligence (AI) data analytics for enterprises, has been selected by mDesign, a top home furnishings e-commerce seller with annual sales of over $250M, to support the drive to increase revenues. Noogata will do this by optimizing the effectiveness and efficiency of its marketing and business strategies in the fiercely competitive Amazon eCommerce marketplace.
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mDesign will deploy Noogata’s eCommerce library – a comprehensive set of advanced analytics modules (called “AI blocks”) targeting core eCommerce business workflows, which can easily be integrated into mDesign’s internal tech stack and existing business intelligence tools.
mDesign will use Noogata’s platform to evaluate the eCommerce landscape, track and analyze relevant emerging consumer trends, calculate market share, and assess product positioning, exposure and growth potential. Noogata will also help create content recommendations, optimize pricing and craft high-impact advertising strategies – all to ultimately increase exposure, click-through rates and conversion.
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“Since launching on Amazon five years ago, mDesign has become a Top 10 marketplace seller,” said Stacey Renfro, mDesign CEO. “But there are upwards of 350 million products sold on Amazon, and each one is vying for a top position. The AI models that Noogata provides are critical, as we look to optimize our product descriptions, advertising, inventory and pricing structure. We look forward to expanding our relationship with Noogata as we continue to expand our tech stack and grow our sales across the globe.”
“As mDesign continues its rapid expansion, the wealth of data at its fingertips grows exponentially,” said Assaf Egozi, CEO and co-founder, Noogata. “Traditional BI tools are simply insufficient for handling these new levels of complexity. Noogata’s eCommerce Library contains a selection of analytics blocks that cut through the chaos and will empower mDesign’s eCommerce team with the data and capabilities that support revenue growth.”
