Acxiom, a global marketing and data services company, will be joining its B2B Tech Marketing partner, Strategic IC, to speak at ABM: Align and Accelerate, a major event organised by B2B Marketing for organisations looking to scale their Account-Based Marketing activities.
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The seminar will showcase how Acxiom’s successful Account-Based Marketing programme has enabled the organisation to build pipeline fast in its target account clusters.
Jo Robson, Marketing Director of Acxiom commented: “I’m very much looking forward to sharing the Acxiom ABM programme with such a relevant audience of ABM marketers. We have learned a lot over the course of the last year which I am sure will provide invaluable insight for any organisation either thinking about implementing an ABM programme for the first time or looking to fine-tune an existing one.”
Alex Embling, CEO of Strategic IC, continued: “The Acxiom ABM programme highlights the importance of strong sales and marketing alignment from the outset. This, and the deep dive vertical research we carried out at the beginning of the project, formed the foundation of this successful ABM campaign.”
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Acxiom commissioned Strategic IC to develop a blended ABM programme to build pipeline fast in its target account clusters. This session will examine how they developed a blended one-to-many and one-to-few ABM programme that harnessed Buyer Intent Data and deep customer insight to deliver exceptional results.
ABM: Align and Accelerate will demonstrate everything you need to master your Account-Based Marketing with a 4 stream agenda mapped across the four core elements of account based marketing: Sales and marketing alignment, technology, programme and content execution, account definition, data, and insight.
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