Social Media and Digital Services Agency under Acorn International to Target Broader Range of Brands Seeking to Maximize Their Business in China
Acorn International, Inc., a leading marketing and branding company in China, announced that it has consolidated under Acorn Digital Services the following business units: Acorn Entertainment and Acorn Streaming, which are Acorn’s social media management business and digital content business, respectively, as well as A-KOL (standing for “Acorn Key Opinion Leader), which facilitates the development of local China influencers with the objective to optimize their ability to convert Acorn’s content into product sales.
Acorn International’s business model combines social media management, content creation and sales of its own as well as third-party brands through e-commerce. The establishment of Acorn Digital Services over Acorn Entertainment, Acorn Streaming, and A-KOL consolidates Acorn’s digital agency business under one unit.
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Mr. Jacob A. Fisch, Acorn’s President and CEO noted: “Acorn’s business is and has always been about incubating promising new brands in a low risk manner. Acorn Digital Services is structured to allow us to incubate these brands while getting paid as we go as a third-party service provider.”
In regard to the overall business model, Mr. Fisch noted further: “Social commerce is at the intersection of social media, content creation and e-commerce, allowing brands of all sizes to increase conversion rates by leveraging their social media reach. Brands that are embracing this rapidly evolving trend in China are getting a head start on the competition and positioning themselves for success. We believe Acorn Digital Services’ expanded focus will result in greater visibility and higher conversion rates for Acorn and our clients in China.”
