2023 Sales Study Shows 3 Out of 4 Americans Think Salespeople Lack Credibility

By STS News Desk On Jan 18, 2024

2023 sales study shows 3 out of 4 Americans think salespeople lack credibility. The new AI-powered SalesCred® PRO launches to help B2B salespeople build credibility, earn trust and increase sales. It’s new solution designed to help salespeople build sales credibility. SalesCred PRO aims to help users change negative perceptions by providing essential tools for sales professionals, entrepreneurs, solo practitioners, marketers, and anyone working in a sensitive industry that requires a high need for trust.

Only 24% of Americans think salespeople are credible in what they say and do, according to a 2023 market research study, The State of Credibility in America. This means B2B salespeople, who attempt to act as business advisors worthy of equal respect, often experience evasiveness or are ignored, ghosted, lied to or blown off by prospects and customers.

In this environment where credibility is crucial, SalesFuel announces the launch of SalesCred® PRO, a new solution designed to help salespeople build sales credibility. SalesCred PRO aims to help users change negative perceptions by providing essential tools for sales professionals, entrepreneurs, solo practitioners, marketers, and anyone working in a sensitive industry that requires a high need for trust.

Developed by Global Sales Credibility Authority C. Lee Smith, SalesCred PRO addresses the challenge faced by sales professionals in establishing trust and features advanced tools for sales teams in today’s competitive market.

“Salespeople can reach “trusted advisor” status faster by establishing themselves as an expert that makes sense of complexity and solves high-priority problems, both online and in-person. SalesCred PRO provides a single groundbreaking platform that enables B2B salespeople to gain the upper hand with prospects, by establishing and building credibility first,” says Smith.

SalesCred PRO combines AI-generated and real-time data for insights into prospects and competitors. Features include:

Digital CredCheck™: AI-driven analysis of how your online presence reflects your expertise
Daily Opportunities Dashboard: Trend monitoring and social media engagement tools
Deep, Real-time Research: Quick, comprehensive pre-sales research and business intelligence reports
AI-powered CredWriter™: Generates insightful social, web and email content
Competitive Intelligence: Insights for strategic differentiation
CredCoach™: AI-powered virtual sales coach trained with hundreds of articles on consultative sales by SalesFuel and C. Lee Smith. The “Say It Better” feature helps you choose words with greater tact and professionalism.
CRM Integration: Integrates with Salesforce and leading CRM platforms
SalesCred Academy: In-app training with videos, exercises and tests and includes digital badges for each completed module.

“SalesCred PRO provides a comprehensive toolkit to B2B salespeople for learning how buyers perceive them and measuring their digital credibility with specific suggestions for improvement. It aligns your digital footprint with your professional expertise, so prospects perceive your value accurately,” Smith adds.

For those in some verticals, a high degree of credibility is crucial for handling sensitive data, providing vital services and building the long-term relationships needed to be successful. SalesCred PRO guides users through improving their sales credibility, a critical factor in today’s digital marketplace.

These industries include:

IT, Network Services and Cybersecurity
Financial Services
Weath Management
Legal Services
Business Consulting
Health Care and Medical
Marketing Agencies
Professional Contractors
Franchisors

SalesCred PRO is designed to build credibility, earn trust, and enhance sales success. Offering innovative solutions to build and demonstrate credibility in every interaction, SalesCred PRO enables salespeople to overcome obstacles, connect with clients and prospects on a deeper, more meaningful level and thereby increase sales.

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