Generali Global Assistance, the developer of a proprietary and innovative identity and cyber protection platform, today released the findings of its fourth annual Holiday Shopping ID Theft survey. The survey examines consumer sentiment on retail data breaches and the identity theft risks holiday shopping poses.
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Key findings from the annual surveys are listed below:
Among those who avoided it entirely, comfort with online shopping has grown substantially this year.
- 30% of Americans surveyed avoided online shopping due to the potential security risks prior to the COVID-19 pandemic
- 74% of those who avoided online shopping due to security risks say they are using their credit card online more often as a direct result of the pandemic-induced retail lockdowns
- 73% of those who avoided online shopping in the past agree they have become more comfortable shopping online since the start of the pandemic
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Online shopping dominates this year, but nearly half plan to shop in brick-and-mortar stores.
- 86% of consumers plan to do their holiday shopping online, up 21 percent from last year, likely due to the pandemic
- 48% indicated they will shop for the holidays in a brick-and-mortar store, down 15 percent from last year
- 70% of holiday shoppers plan to shop at two to five brick-and-mortar and/or online stores
- 18% indicated they will go to more than six stores this holiday season
2 in 3 are concerned about data breaches during holiday shopping season; nearly 4 in 5 will think twice before doing business with a breached retailer.
- 66% of Americans surveyed expressed concern about their financial or personal information being compromised due to a data breach while shopping this holiday season
- 78% of customers indicated that they would be concerned about doing business with a retailer if they experienced a breach
- Down a point from last year, the number of customers who expressed concern over retailers who’ve been breached has decreased, continuing a potential trend of consumer apathy toward data breaches that GGA identified last year
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