True Influence Helps Marketers to Build Smarter Leads Fueled by Dun & Bradstreet Data

Account-Based PlanningSales Intelligence

By STS Staff Writer On Mar 14, 2018

InsightBASE Platform Creates Highly Targeted Leads with Intelligent Company Data

True Influence, the leading provider of lead solutions, announced the newest release of its InsightBASE lead acceleration platform. This enhanced platform is driven by a partnership with Dun & Bradstreet which enables True Influence to access information from the world’s largest commercial database. By analyzing 16K+ attributes of entities of all sizes around the world, combined with web activity, intent data, and more, the True Influence platform curates the most predictive information for a customer, informing specific segmentation and targeted campaigns that help marketing and sales teams run more efficient programs.

“To drive accurate, fact-based leads, it is critical that marketing and sales teams have relevant, personalized engagements with their prospects. Our InsightBASE platform capabilities support the need for marketing and sales teams to activate scalable lead growth. It gives their teams data-driven insights about their high-value company prospects and gives them the ability to take automated actions on that information,” said Brian Giese, CEO, True Influence.

The newest release of True Influence’s InsightBASE drives three principal benefits to increase the breadth and depth of high quality leads:

Data from Dun & Bradstreet integrated within the solution.
Company and contact matching, powered by a patent-pending True Influence Relevance Engine technology, enables companies to better match incoming lead and account data, thus creating more accurate lead scoring.
Enhanced operationalization of Artificial Intelligence (AI) through improved targeting.

“The role of marketing is increasingly complex. Not only are they expected to drive leads, but they are expected to drive return on investment. With Dun & Bradstreet data fueling True Influence InsightBASE sales and marketing teams can access data-driven insights to identify high-impact leads,” added Giese.