Tray.io, whose General Automation Platform enables citizen automators in any business role to build enterprise-class integrations and automation themselves in a low-code environment, today announced a significant expansion of its Tray Embedded customer integration offering. With new flexibility and customization features, Tray Embedded enables enterprise product, services, and sales teams to improve customer retention by dramatically accelerating their ability to deliver highly complex customer integrations at scale. Product and engineering teams can create a uniquely differentiated and more engaging product experience by providing self-activated integrations directly through their product UI. Professional services and sales organizations can utilize Tray Embedded to quickly deliver customized integrations that realize more product value.
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Customer integrations are a top priority for software and services organizations today, and research shows that poor integration can not only disrupt customer experience, but also lead to costly inefficiencies. Gartner predicts that “by 2023, at least 75% of organizations that did not factor integrability into their business application evaluation criteria will incur inefficient processes and higher overall costs.”
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“Churn is the greatest threat to company growth in these uncertain economic times, so SaaS companies are refocusing their efforts on retaining their existing customers,” said Rich Waldron, CEO and co-founder of Tray.io. “Having a differentiated integration offering is a critical capability for enterprises looking to prevent churn by expediting time-to-value, empowering their customers, and increasing retention. Tray Embedded was one of the first solutions in the market designed specifically for the integration needs of software companies’ customers, and we’ve seen 500% growth in adoption in the past year. We’re excited to share these new updates that will allow a broader set of teams to quickly deliver integrations for their customers.”
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