Tray.io Doubles-Down on Growth With Expanded Operations in APAC and EMEA, New Product Advancements
4x Customer Growth in APAC and EMEA in 2020 and 245% Increase in Year-Over-Year Revenue Fuel Further In-Region Investment and Expansion of Customer Support Services Worldwide
Tray.io, the leader in low-code General Automation, announced the expansion of go-to-market (GTM) operations in EMEA and APAC with the opening of a new sales and support office in the U.K. and new regional data centers to better serve global customers. The company also released updates to the Tray Platform and Tray Embedded, including advanced capabilities for systems integrators (SI) and new connectors for Microsoft Azure Blob, Paypal, and more.
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“Their increased investment in the region is a testament to their unwavering commitment to provide superior support to customers worldwide.”
In 2020, Tray.io experienced explosive international growth in both the APAC and EMEA regions, achieving 4x customer growth; a 245% increase in revenue year over year; a 1,253% increase in data processed from APAC and EMEA customers; and 446% increase in workflows in both regions. To address this dramatic growth, the company will be expanding its GTM operations with the opening of a new European sales office located in London, led by Tray.io co-founder Dominic Lewis. The new office will offer additional sales and support resources for EMEA and APAC customers, extending Tray.io’s services to every region and time zone around the globe.
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The company will be adding new AWS data centers in the APAC and EMEA regions in 2021. The new data centers will allow multinational corporations using the Tray Platform or Tray Embedded offerings to choose where their customer data resides.
“Due to the tremendous growth we’ve seen in EMEA and APAC over the last year, we’re significantly increasing our investment in both regions in 2021. With the new U.K. office, expanded GTM operations, and the opening of our new international data centers, we’re strengthening our commitment to our partners around the globe,” said Dominic Lewis, CRO and co-founder of Tray.io. “Unparalleled customer support is a core company value. As businesses continue to ramp up integration and automation efforts, we anticipate healthy international expansion in the coming years and we will continue to provide world-class service to our new and existing customers.”
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