SRAX, a digital marketing and consumer data management technology company, announces the rebrand of its investor intelligence platform, SRAX IR, to Sequire. The new brand reinforces the company’s continued focus on innovation and strides for uniqueness in the marketplace.
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$SRAX announces the rebrand of its investor intelligence platform, SRAX IR, to Sequire.
The powerful name illustrates the platform’s main objective to acquire and secure investors for publicly traded companies. Along with the new bold and sophisticated visual identity, Sequire will also release a website makeover and some exciting product features in the coming months.
“We are thrilled to announce the new brand, giving the platform its own identity separate from SRAX,” says Christopher Miglino, founder and CEO of SRAX. “It’s also arriving at an opportune time as we are developing new intelligent technologies to further provide public companies the tools to reach and engage their shareholders.”
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SRAX is a digital marketing and consumer data management technology company. SRAX’s technology unlocks data for brands in the CPG, investor relations, luxury, and lifestyle verticals. Through its various platforms, SRAX is monetizing its data sets and growing multiple recurring revenue streams. BIGtoken is a consumer-managed data marketplace where people can own and earn from their data. The platform also provides advertisers and media companies access to transparent, verified consumer data to better reach and serve audiences. Sequire is a premier platform for investor intelligence and communication. Through Sequire, public companies can track their investors’ behaviors and trends and use those insights to engage current and potential investors across marketing channels. For more information on SRAX and its verticals, visit srax.com.
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