Seismic and StepStone Group Named Winners in the 2020 Gramercy Institute Asset Management Marketing Awards
Award recognizes StepStone’s expanded adoption of Seismic as its comprehensive content hub
Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform provider, and StepStone Group, a global private markets investment firm, announced they have been named winners in the 2020 Gramercy Institute Asset Management Marketing Awards, within the Multi-Market Internal Marketing category. Seismic and StepStone Group were recognized for implementing Seismic’s NewsCenter as a centralized location to distribute content more effectively across the entire organization.
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“As a result, we’ve become a more connected global organization with our employees and clients, which has been invaluable in the work-from-home environment this year.”
The Gramercy Institute award submission highlighted the expanded use of Seismic to streamline communications at StepStone — from marketing assets to employee communications — and reduce time spent accessing, updating and distributing content. StepStone’s client-facing teams were already utilizing Seismic, but as they began searching for a new internal solution for firm-wide use, StepStone recognized Seismic was an ideal platform to align on a single source for content and resources. Within its first year of implementation, StepStone saw a 98% adoption rate and 11 separate content channels updated on an ongoing basis.
“I’m thrilled to see Seismic customers, including StepStone, realize the value of Seismic throughout their entire organization,” said Doug Winter, CEO and co-founder, Seismic. “We especially want to congratulate StepStone for winning this coveted award, as they’ve proven to be a leader in embracing data and technology to serve their clients.”
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Gramercy Institute awarded 31 category-specific Asset Management Marketing Awards to the world’s leading asset management brands, agencies and partners, across a variety of categories for excellence in marketing in the asset management arena. Based in New York, the Gramercy Institute is a leading global think-tank for senior marketers from the world’s leading financial institutions and is the world’s largest network for senior marketers from major financial firms.
“Not only does Seismic help us drive operational efficiency and streamline our marketing and communications engine, but it also mitigates the need to spend additional resources on building a separate intranet,” said Candice Blackburn, Vice President, StepStone Group. “As a result, we’ve become a more connected global organization with our employees and clients, which has been invaluable in the work-from-home environment this year.”
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