Hanover Research, a leading provider of market intelligence and analytics, has released a new report, the Top Five Trends Disrupting B2C Businesses in 2022, to help business leaders and their teams identify and address key challenges.

Read More: Clutch Solutions Welcomes Greg Stinsa As Executive Vice President Of Sales

“Over the past two years supply chain shortages and pandemic disruptions have impacted consumer needs and forced brands to adapt their operational and business strategies”, says Anil Prahlad, chief research officer, Hanover Research. “This research report outlines strategies to help companies remain competitive while taking advantage of new opportunities these disruptions produce.”

Key trends identified in the report include:

  • Seamless, Flexible, Omnichannel Shopping
  • Targeted, Personalized Marketing
  • Shifting Brand Loyalties
  • Data-Driven Branding and Product Strategies
  • Disruption-Proof Agile Strategies

Read More: SalesTechStar Interview With Charlie Collins, Channel Sales Director At Datadobi

The report revealed that successful businesses are developing adaptive strategies and operations to become more adjustable with quick responses and solutions to unexpected problems.

“Our vantage point – working with a wide range of consumer driven companies – gives us unique insight into the top priorities, changes, and challenges they are facing,” says Vineeta Mooganur, chief growth officer, Hanover Research. “We’ve seen that successful companies have been able to quickly shift to accommodate the changing consumer landscape, adopting strategies based on more frequently collecting and deciphering new information on their consumer base. As a result, they’re building more customer loyalty, and are better able to adapt to supply chain shortages. This report offers prescriptive advice on how brands can remain flexible and navigate this new and ever-changing environment.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.