After 25 years of delivering best-in-class in-store executions for its CPG and retail partners, Neptune Retail Solutions (NRS) continues to innovate by leveraging new digital technologies within the retail environment – creating an unparalleled omni-channel experience for shoppers.
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“With the rapid increase in consumer adoption of new mobile technologies, it’s critical that we invest in innovative NRS solutions for retailers and brands to interact with shoppers in and out of the store. We are pleased that this investment has paid off with tangible results for our partners,” said Lori Bush, CMO, NRS.
NRS strategically leverages its proprietary data mix to deliver a more personalized and engaging in-store experience.
Bush added, “With our 3,600 field employees placing over 24 MM in-store executions within over 47,000 retail locations across the US and Canada each year, no other company has the ability to execute in-store with the performance metrics, efficiencies of scale and compliance better than NRS.”
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Since the acquisition of the Company in May 2020, NRS’ focus has been strategically leveraging its proprietary first and second party data mix to deliver a more personalized and engaging experience for how brands and retailers influence shopping behaviors. Recent in-store and at-shelf innovations that have driven positive results include:
- Personalized Solutions:Â NRS has teamed up with CVS to deliver personalized digital offers directly to shopper’s ExtraCare cards via at-shelf signage in over 4,000 stores – enabling brands to continuously refine their personalization strategy to maximize return. First year key learnings from over 200 offers across 30+ categories include1:
- 4.5% average redemption (w/ 63% coming from new brand users)
- $1.54 average ROAS
- Connected Shelf: In partnership with several retail partners, NRS is now live with disruptive at-shelf signage that drives shoppers to their retailer app where digital coupons can be “unlocked” directly in their rewards account for immediate savings. (Key learnings pending – Connected Shelf went live 6/14/21.)
- Digital In-Store Kiosk: Piloting within Kroger and other large US Grocers, NRS’ digital in-store kiosks bring all the benefits of digital media into the store to deliver dynamic brand content, exclusive offers, navigation prompts, video/motion graphics (and more) to shoppers in primary traffic destinations within the store. Key learnings to date:
- 49% recall of messaging2
- 2x more in-view time engagement vs high-impact mobile ads3
- 62% of sign viewers purchased one of the advertised brands4
Extending beyond the in-store environment, NRS continues to identify additional omni-channel opportunities at scale to digitally engage shoppers – most recently with FSI+ which leverages the incremental volume power of the FSI to deliver a truly integrated analog + digital experience, giving shoppers the flexibility to choose how, when and where they want to save, while offering brands rich data on incentive redeemers.
NRS is committed to delivering continued omni-channel innovation that will build on its 25-years of experience transforming how brands connect with their most desired shoppers within the retail environment.
