Mintigo, the leading provider of predictive marketing and sales technology, has announced its new solution for infusing actionable sales intelligence into SAP’s C4C. Mintigo’s innovation is relevant to a potential demographic of businesses that have failed to harness the true potential of predictive marketing for sales in increasing their revenue.
Attempting to integrate an artificial intelligence platform into the SAP software is a highly time-consuming process, due to its highly technical nature. As Jacob Shama, CEO of Mintigo, puts it —
“Taking the time to build this integration was very important to us. It’s very rewarding to be able to give our customer insights and other businesses using SAP C4C and HANA the tools they need to grow through predictive analytics and AI.”
Mintigo’s unique integration allows SAP C4C and SAP Hybris Marketing users to empower their sales organization with intelligent client profile information that facilitates more meaningful conversations with prospects and customers. Historically, enterprises that use SAP reportedly face difficulty in integrating relevant client information provided by machine learning tools.
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Insight Enterprises is one of the customers of Mintigo that leveraged Mintigo’s Predictive Analytics and Artificial Intelligence to deliver actionable sales intelligence into SAP C4C CRM. Theresa Worrell, Sr. Marketing Manager, CRM & Analytics from Insight, counts the benefits of having Mintigo’s integration —
“Now with Mintigo’s integration, SAP C4C customers will have, at their fingertips, critical information about the client and the unique needs of their business. This creates meaningful connections that last a lifetime with their clients. This is how we partner with our clients, help them run smarter, and transform their business with Intelligent Technology Solutions.”
It has been reported that between 50-70 percent of salespeople who are not using predictive marketing do not make their yearly quota, due to the inability to follow up with the right leads. Those companies that utilize predictive analytics are able to optimize their sales process by eliminating dead leads and identifying the customers that are most likely to buy. Mintigo’s mission is to deliver this tool to every enterprise business, in every industry so that they might see explosive sales success.
CRM Disruptor: Mintigo Added Artificial Intelligence for ABM
Last month, Mintigo announced an innovative predictive ABM solution for Marketo ABM offering AI-driven capabilities and insights. Mintigo delivers intelligent customer engagement powered by predictive analytics and AI for enterprise marketing and sales. Mintigo also delivered AI for Salesforce CRM that allows Salesforce customers to automatically enable their sales organizations with deep knowledge of their customers and prospects with contextual messages that allow for intelligent engagement.
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Mintigo’s predictive marketing and sales platform powered by AI helps enterprise marketing and sales teams use data and intelligence to find buyers faster. Enterprise companies including Oracle, Getty Images, Red Hat, Insight, CA, Workfront, Equinix, SolarWinds, Time Warner Cable and Neustar work with Mintigo to transform their marketing automation and sales processes.
