Membrain Partners With DecisionLink to Drive Better Value Conversations
A new partnership between DecisionLink and Membrain will make it easier for sales teams to consistently have substantive value conversations with prospects at every stage of the sales process, increasing both deal values and win rates.
DecisionLink’s ValueCloud™ platform guides salespeople through an easy-to-use workflow about a given opportunity and then produces customized, visually appealing assets that can be used to drive value conversations with the prospect and ultimately justify the seller’s proposal. This process, which used to take several experts and significant effort, is made fast and easy by DecisionLink’s cloud-based application built on a proprietary database of hundreds of pre-set “value objects,” which in turn are based on in-depth industry knowledge.
Combined with Membrain’s sales effectiveness platform, which guides salespeople through an informative and actionable sales process and methodology, this will ensure a structured and value-based sales approach in every sales opportunity by every salesperson. An additional benefit of using the Membrain/DecisionLink combination is that it creates valuable touch points for salespeople to build relationships, respond to emerging opportunities and learn more about the prospect’s business, positively differentiating sellers in today’s fierce competitive landscape.
“We love the way DecisionLink makes value conversations easier and more visual,” says George Brontén, founder and president of Membrain. “We’re thrilled to be able to offer it to our partners and customers as a value-added solution.”
“Membrain’s platform is a great fit for our customers who are involved in a complex b2b sales environment,” says Jim Berryhill, CEO and founder of DecisionLink. “These tools together will help salespeople increase deal values and win more deals.”
