Robust Program Supports Data and Analytics Expansion Opportunities for the Channel
Information Builders, a leader in business intelligence (BI), analytics, and data management solutions, announced the launch of a new Global Partner Program to provide its partners with the benefits, investment, and resources needed to drive profitability and success in the data and analytics market.
As organizations around the world recognize the inherent value of their information assets, the data management, BI, and analytics market has flourished. Information Builders aims to work with growth-minded organizations that want to deliver a better data transformation solution and enable customer success by helping clients manage data, generate insights, take action, and deliver measurable impact.
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Through Information Builders’ Global Partner Program, organizations will have the opportunity to monetize data and create new revenue streams by creating, building, and selling products and projects that tap into Information Builders’ highly scalable data management and analytics solutions. The Global Partner Program focuses on the important drivers to partner success:
- Economic Incentives: The program supports a wide variety of partner sales models – OEM, reseller, referral, and co-sell – offering incentives, discounts, referral fees, and deal registration that align with the unique business practices for each environment
- Partner Investment: Partners will have access to deal registration, evaluation and demo software, marketing assets, and enablement though Information Builders’ Global Partner Portal. A newly created Partner Success Framework provides role-based learning paths for partner sales, pre-sales, and post-sales professionals
- Partner Centricity: The Global Partner Program embraces partners as a complementary – not competing – sales channel with low barriers for entry and robust resources for organizations that wish to partner on a deeper level
The Global Partner Program already includes more than 400 organizations in its ecosystem, from solutions providers (such as OEM and value-added resellers) to service providers (such as system integrators, implementation, and advisory and consulting partners) and technology partners (such as ISVs and cloud vendors).
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Ian Matthews, vice president, Sales for UK&I, NGDATA, said:
“Through our partnership with Information Builders, NGDATA is able to deliver its Customer Data Platform and enhanced customer experiences across data-rich industries, such as financial services, telecom, utilities, and hospitality. The platform, which is complemented by both Information Builders’ iWay and WebFOCUS, provides companies with insightful and contextualized customer experience for their customers through a resell agreement. We are eager to see what additional opportunities will be exposed with the introduction of Information Builders’ Global Partner Program.”
Dan Wilson, alliance manager, Cloudera, said:
“As our partner, Information Builders provides the most scalable business intelligence solution with the broadest reach into other data sources. When working with a customer that requires data consumption by large numbers or type of users, we turn to Information Builders’ WebFOCUS. For those customers that require access to multiple data sources, we can offer Information Builders’ iWay. Combined with WebFOCUS data quality and master data management solutions, we can deliver outstanding solutions to almost any customer need or use case.”
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Pat Bernard, senior vice president of Global Partners, Information Builders, said:
“Information Builders has a long-standing culture centered on customer success. We are further differentiating ourselves in the market by extending this strength to world-class partner success. Our Global Partner Program delivers benefits and resources that matter to partners: profitability, investment, and no conflict. We are encouraged by the positive feedback we’ve received from our existing partners and look forward to partnering with other companies with whom we can build compelling joint value propositions.”
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