Folloze Closes the Execution Gap Between Marketing-Led ABM Programs and Sales-Delivered Pipeline and Bookings
Launch of Account Insights, Targeting and Sales Orchestration Capabilities Optimizes Revenue Outcomes for Sales Teams
Folloze announced powerful new capabilities to its leading B2B Personalized Marketing Platform. In a customer-centric and uncertain COVID-19 marketplace, B2B vendors are doubling down on account-based strategies that deliver personalized experiences and deep account engagement. To successfully convert engagement into pipeline and influence revenue, Folloze is launching new capabilities with real-time insights to align sellers with the right set of accounts, and then orchestrate a closed-loop process with dynamic content and value-centric experiences.
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“The days of salespeople working in isolation from marketing are gone. Customer demands have become too complex for marketing’s role to finish at the point of handover to sales”
Today, the combined impact from COVID-19 and the need for customer-centricity has accelerated the adoption of account-based marketing strategies. To succeed, sellers must add value to every sales interaction through personalized experiences and deep account engagement. Unfortunately, most ABM tools and practices focus on the beginning of the marketing process through ads and account segmentation but fail to close the loop with highly targeted experiences that B2B buyers crave.
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“For every B2B marketing team, the events of 2020 have accelerated digital transformation and exposed significant execution gaps across their ABM and other revenue-generating programs,” said David Brutman, Co-Founder and Chief Product Officer at Folloze. “To successfully drive revenue in 2021, marketing teams have zero margin for error. Today’s announcement bolsters ABM from a marketing-focused motion into a core revenue strategy that connects marketing-led engagement programs to sellers and translates account engagement into real pipeline and revenue.”
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