Enhanced Technologies Help E-commerce Platforms and Merchants Deliver a More Intelligent Live Streaming Experience
Huawei Developer Webinar was held to unveil an enhanced live e-commerce solution.With global e-commerce sales increasing from $2.39 trillion in 2018 to $3.46 trillion in 2019[i], and as more retailers and consumers look to online streaming to sell and buy, live e-commerce is expected to represent a larger chunk of the retail sector. Huawei’s innovative solution is designed to help developers unlock more opportunities in the rapidly growing e-commerce industry, and enabling retailers to host superior live streaming experiences: easier, faster, and more immersive.
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Live streaming has a far more successful customer conversion rate compared to traditional e-commerce, and is more effective at activating sales and building loyalty. “The pandemic forces us, as consumers, to change our behaviors due to lockdowns and restrictions. Online demand is flourishing with a greater variety of products and categories online. Digital has become the core business of every type of industry.” said Dafiti’s Head of Product and Business Intelligence, Roosevelt Nascimento, one of the spokespersons of the event.
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In this advanced live streaming solution, Huawei’s device virtualization kit enables camera devices become the extra camera of the smartphone and allows easy switching between cameras with one click on the host’s phone. Products can be displayed from multiple angles and in engaging ways. The technology is cost efficient and can be easily operated from a single device.
The solution also integrates HUAWEI HiAI to enhance the e-commerce live streaming experience by enabling scenario-based sales. With real-time backdrop processing, digital backdrop replacements are made possible according to different scenarios, providing audience with natural and intuitive product demonstrations.
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