SalesTech Star

Brainshark’s Enhanced Readiness Scorecards Deepen the Connection Between Sales Enablement and Performance

Scorecards Empower Sales Organizations to Closely Align Skills Development with the KPIs that Drive Sales Productivity and Revenue

Brainshark, Inc., the leading platform for data-driven sales enablement and readiness, announced exciting enhancements to its Readiness Scorecards solution, giving organizations a new, powerful way to track the progress and impact of their enablement programs.

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Readiness Scorecards provide companies with fast, unprecedented visibility into the learning progress of their sales reps and other client-facing teams. These insights make it simpler for teams to diagnose skills gaps quickly, and then close those gaps via personalized coaching, training, and reinforcement.

This latest release increases the diagnostic power of Scorecards by pulling in CRM data from Salesforce. Sales enablement and sales leadership can now automatically visualize the readiness of teams and individual reps alongside the KPIs that drive sales productivity, such as opportunities created, pipeline generated and more. These enhanced Scorecards provide a new window into the impact sales training and coaching programs have on revenue-generating activities in the field.

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“Readiness Scorecards allow us to see how the team is doing, how they’re applying the training, where the gaps are and then determine how to fill them,” said Jason Gwilliam, manager, U.S. sales enablement and training at Abbott Structural Heart.

This latest enhancement comes less than one year after Brainshark’s acquisition of sales scorecard and data analytics platform Rekener. Now fully integrated with the Brainshark platform, Scorecards with CRM Data mark the latest milestone in Brainshark’s vision for data-driven sales readiness and enablement.

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