BrainSell – the growth enablement company specializing in end-to-end business consulting, technologies, and implementation services – announced the availability of the SalesLoft Plugin for Sugar Sell. The native integration enables sales and sales development professionals to work within the SalesLoft sales engagement platform and sync data and insights directly into Sugar Sell, the industry leading customer relationship management (CRM) solution from SugarCRM.
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“Our team was excited to be implementing a sales enablement platform but knew we could only harness the full functionality with a custom integration to work with SugarCRM,” said Mina Habibi, Head of Sales & SDR Operations at Tenstreet . “BrainSell has the unique ability to really identify how we use our CRM and what we need for an integration to function seamlessly. We have been so happy with the quality of work and support we have received from their group.”
The integration will help Sugar Sell customers keep their CRM as their single source of truth while positioning reps to better engage prospects through SalesLoft. This is done by syncing account, contact, lead, emails, calls, and user data between the two platforms.
“SugarCRM’s no-touch, time-aware customer experience platform acts as the nucleus of your company’s tech ecosystem to help companies create customers for life. We’re proud to have a partner like BrainSell focused on innovating the way they help customers grow,” said Clint Oram, Chief Strategy Officer of SugarCRM. “This integration completely streamlines and optimizes sales and development reps’ productivity by giving them tools like SalesLoft designed specifically for their role, all while ensuring data is pushed back and forth between Sugar Sell.”
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