Zilliant, the industry leader in intelligent B2B price optimization, price management and sales guidance software, announced it has launched its B2B Commerce Connector for Salesforce Commerce Cloud on Salesforce AppExchange, providing customers new ways to deliver pricing that accurately reflects current market conditions in real-time online.
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Zilliant B2B Commerce Connector
B2B Commerce Connector is a bridge between your Commerce Cloud instance and Zilliant Price IQ™ and/or Price Manager™, enabled via Zilliant’s high-availability, robust REST API, IQ AnywhereTM. When connected, customers can leverage digital and eCommerce data to set online-specific pricing, allowing B2B companies to:
- Differentiate pricing for existing customers and new visitors at the product category or SKU level
- Set eCommerce-specific discounts that can be personalized (or targeted) to customer segments and product groups
- Analyze pageviews, conversions, cart abandonment data and inventory availability to set multiple discounting strategies online
- Offer customer-specific agreement prices and dynamic tiered pricing for quantity breaks online
- Integrate elasticity-based price optimization, ensuring omnichannel price consistency that achieves revenue and margin targets for the business
Comments on the News
“A company’s ability to adapt quickly to changing market conditions and business dynamics is vital to maintaining its competitive edge,” said Zilliant Senior Vice President of Products and Science Pete Eppele. “By broadening our API capabilities, we’re thrilled to give our customers a tailored approach to dynamic eCommerce pricing that delivers intelligent and rational pricing in real time.”
