CNBC, Motley Fool report that CANOPY Management finds sharp increase in Amazon’s cost-per-click
Amazon sellers are paying a lot more to sell their goods this year, narrowing their margins significantly. Those are the main findings of a recent report by CANOPY Management, the full-service Amazon agency that helps brands scale their business and gain market share. To create the report, CANOPY surveyed more than 300 Amazon sellers.
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CNBC, PYMNTS.com, Motley Fool, Search Engine Land and other outlets highlighted one of the findings: That the cost per click for Amazon search advertising was $1.27 in August, up from 86 cents a year ago.
Other highlights:
- The Average Cost of Sale (ACoS) via Amazon was 30.89% a year ago. Today, it’s 49.41%.
- The Return on Ad Spend, or ROAS, for Amazon sales was $3.25 last year. Today it’s $2.02.
- The Ad Spend per order was $8.20 a year ago. Now it’s $12.54.
“For sellers, the numbers that should be going down — like CPC, ACoS and Ad Spend Per Order — are going up, and going up a lot,” said CANOPY Management CEO Brian Burt. “And the ones that should be going up, like Return on Ad Spend, are dropping. It’s tough out there for an Amazon seller, but it’s still the best game in town. It’s essential that sellers maximize all aspects of their selling strategy, from visual images to search terms to advertising with Amazon’s DSP, to make the most of the unique Amazon opportunity.”
CANOPY Management is a full-service, A-to-Z Amazon marketing agency and the driving force behind many of the most successful brands on Amazon. Under CEO and Co-founder Brian Burt, CANOPY Management has helped Amazon sellers increase their profit by 84% on average YoY while receiving more than 19 industry awards since the agency’s founding in 2018. From strategic planning and product listing and optimization to cross-channel advertising and review aggregation, CANOPY Management helps brands succeed at each, or every, part of the Amazon sales funnel.
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