Conversica, Inc., the leader in conversational artificial intelligence (AI) for business, announced the addition of Rashmi Vittal to the company’s executive leadership team as its new chief marketing officer.
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A veteran of pre-IPO and enterprise software as a service (SaaS) companies, Vittal has domain expertise in customer identity used in adtech and martech solutions, as well as experience bringing early-generation natural language processing (NLP), text analytics and machine learning solutions to market. In her new role, Vittal will expand the marketing team to accelerate the next phase of growth at Conversica, drive go-to-market strategy that creates tighter synergies between marketing and sales, and enhance messaging as the company enters into new markets.
“I’m blown away by how enthusiastic, present and intellectually curious Conversica customers are,” said Vittal. “It’s a testament to what the company has built thus far and an essential reminder for me of what we need to continue to do. Conversational AI is just scratching the surface. There is so much potential for growth and expansion into new markets.”
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“I’m very excited to bring Rashmi on board,” said Conversica CEO Alex Terry. “She’s a proven leader who encourages cross-collaboration between product, sales and marketing. She has rapidly scaled successful businesses, and I know she will be a driving force in the future expansion of the company.”
Prior to joining Conversica, Vittal led marketing for SAP Customer Data Cloud after the successful acquisition of Gigya, a customer identity management start-up, and was responsible for the integrated marketing strategy, product marketing, and sales enablement. She has also held various marketing leadership positions at IBM, Oracle and Neustar.
