With Unified Solution, B2B Marketers Can Easily Orchestrate, Automate, and Measure ABM Campaigns Across Terminus and LinkedIn
Terminus, the leader of the account-based marketing (ABM) movement, was announced as the newest addition to the LinkedIn Marketing Partner Program in the Ad Tech category. Terminus’ integration with the LinkedIn Marketing Solutions API represents a significant advancement in the orchestration, automation, and measurement of advertising tactics, simplifying the execution of multichannel ABM campaigns and helping marketers to engage target accounts more effectively.
“One of the greatest challenges for marketers focused on operationalizing ABM has been coordinating the digital experience for target accounts. As we continue to add more channels to the Terminus product, we are closer to making ABM easy for everyone and helping customers to create exceptional experiences for their buyers. Our integration is a major step forward, and we are thrilled to also be working side-by-side with LinkedIn Marketing Solutions to help marketers learn how to execute world-class ABM programs,” said Eric Spett, CEO and co-founder of Terminus.
Until now, marketers using both Terminus and LinkedIn Marketing Solutions have had to manage account lists and campaigns within each platform. In addition, the ability to progress LinkedIn campaigns through various sales stages and to track account-based web engagement from campaigns has not been at the marketer’s fingertips. With Terminus’ integration to the LinkedIn Marketing API, B2B marketers can:
Launch and orchestrate campaigns – From the Terminus platform, easily launch, manage, and report on LinkedIn Sponsored Content and orchestrate coordinated campaigns for both channels at every stage of the funnel.
Dynamically create audiences – Rather than rely on manual list uploads, leverage Salesforce data such as account status to create dynamic audiences that allow accounts to flow in and out of specific LinkedIn Sponsored Content campaigns.
Report on account engagement – Attribute account engagement to both Terminus and LinkedIn campaigns, providing more insight into how each channel influences engagement and progression, and easily surface this data to sales.
Renny Fidlon, VP of marketing at Optymyze, added, “For our ABM strategy, both Terminus and LinkedIn are integral to our ability to deliver valuable content to our most important accounts. The Terminus integration with the LinkedIn Marketing API will save our team time and allow us to garner more insights into how these accounts are interacting with our content on the LinkedIn platform.”
