Yottaa Publishes Addendum to the 2020 Ecommerce Leaders Survey Report to Include COVID-19 Data
Findings Reveal That Brands Are Heavily Investing In Digital Channels Since Consumers Are Primarily Shopping Online During The Crisis
Yottaa, the leading cloud platform for accelerating eCommerce, announced the publication of an addendum to its recently published research report titled, “2020 eCommerce Leaders Survey: Site Performance & Innovation Trends.” The addendum report includes responses from eCommerce leaders on how their brands and online strategies have been impacted by the coronavirus crisis.
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“2020 eCommerce Leaders Survey: Site Performance & Innovation Trends”
The objective of the original eCommerce Leaders research was to gather data from online retail executives to identify their key eCommerce initiatives for 2020, particularly in the area of website performance and site optimization. Because of the massive disruptions to retailers due to the coronavirus crisis, Yottaa re-polled the eCommerce leaders to determine how online brands have been affected by the pandemic and how these leaders are shifting focus in order to adapt to the new reality of commerce.
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For the addendum to the 2020 eCommerce Leaders Survey Report, Yottaa interviewed over 90 leaders from a wide range of eCommerce sites. Respondents represented a healthy mix of some of the biggest brands in the industry, as well as small-to-medium size brands. Similar to the original report, the addendum focused on executive titles from the line of business, such as Vice President and Head of eCommerce. The research was collected online during April 9-14, 2020.
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