The latest features include an easy-to-use email builder, advanced segmentation options, flexible booking policies, and more
Wisely, a leading customer intelligence and engagement platform for restaurants, announced several new features that will be showcased during its Customer Intelligence Summit, powered by Olo, on Wednesday, December 1, 2021 at 1 p.m. Eastern Time.
Read More: SalesTechStar Interview With John Bruno, Vice President Of Strategy At PROS
On the heels of the recently announced acquisition of Wisely by Olo, Noah Glass, Founder and CEO of Olo, and Mike Vichich, VP and GM of Customer Engagement products at Olo, together will reveal the latest Wisely product features, built to enable restaurants to leverage data to grow their business and deepen relationships with guests.
Mr. Vichich will then host a panel discussion with Tana Davila, Chief Marketing Officer at P.F. Chang’s, and Matt Eisenacher, SVP Brand Strategy and Innovation at First Watch, about maximizing customer lifetime value with customer intelligence.
The 60-minute virtual release event will introduce a variety of new ways to personalize guest communications, deliver a meaningful dining experience, and keep team members informed. The following features will be available, currently within the Wisely platform, for immediate use starting December 1:
- Email Builder: Set up automated marketing emails in minutes
- Supercharged Segmentation: Segment guests with new Smart Properties such as predicted CLV and churn risk
- Expanded Library of Webhooks: Take action after a guest submits a survey to show appreciation for feedback
- Add a Gift: Allow others to easily share a gift with guests (e.g. bottle of wine) during their dining experience
- Flexible Booking Policies: Curb no-shows and last-minute cancellations by configuring select reservations as subject to cancellation fees, with the flexibility to waive fees
- Shift Notes: Streamline communication between team members so the nuances of each shift are passed along
Read More: Retail Technology Innovator Awarded ‘Top 10’ Status In Europe
“Being a customer-centric brand means having a firm command of your customer data,” said Mr. Vichich. “Our new features make it easier than ever for restaurant brands to collect, analyze, and act on their data—and, ultimately, provide an exceptional guest experience.”
“Together with Olo’s on-demand commerce platform, we’re proud to give restaurants the tools they need to maximize customer lifetime value and accelerate their digital transformation,” said Mr. Glass. “We look forward to sharing our newest innovations and celebrating the unification of our two companies.”
