Hippo Video – a fast growing company in the video driven Customer Experience (CX) domain, has raised $4.5 million in Series A funding. The investment round was led by Alpha Wave Incubation (AWI), a $300m venture fund, managed by Falcon Edge Capital, a leading global alternative asset manager, and backed by ADQ, one of the largest regional holding companies based in Abu Dhabi, and Exfinity Venture Partners. Existing investors Sequoia Capital India’s Surge, and KAE Capital also participated in this round. This latest round of funds will be used to propel the company to expand its GTM teams as well as ramp up the engineering team.
Read More: SalesTechStar Interview With William Tyree, Chief Marketing Officer At RingDNA
“With the increasing role of video in communication and social media, Hippo Video looks to capitalize on video as a key decision influencer and trust driver. Hippo Video drives sales, marketing, and overall customer experience through our REAL™ platform. Through personalized videos created by Hippo Video, sales teams can achieve productivity increases of up to 3x,” said CEO and Founder of Hippo Video, Karthi Mariappan.
Read More: SalesTechStar Interview With Greg Harbinson, Group Strategy Director At Centerline Digital
Hippo Video offers complete solutions across creation, delivery, and measurement of metrics for personalized videos. Founded by an ex-Zoho team, Hippo Video also offers technological innovations such as rich online pro-editing, on the fly in-video personalization at scale, video landing pages, smart webcam, and screen recorder, extensive reporting & analytics, and enterprise grade security. It has shown robust ROI metrics for customers – email response rates increased by 3x, qualified lead generation increased by 66%, sales velocity increased by 2x.
“We are excited to back Karthi and an outstanding team at Hippo V, who bring decades of experience in building / scaling SaaS products globally via their domain expertise at Zoho. Hippo V has and continues to demonstrate outstanding strong organic traction, customer retention, and like-for-like ACV growth. Most critically, customer feedback on the Hippo V suite of products is tremendous,” said Navroz D. Udwadia, Co-founder and Partner at Falcon Edge Capital.
Read More: Moz To Update Proprietary Page Authority Metric To Better Predict Ranking Ability
